Remember The Blair Witch Project? That movie that we can thank for all shaky-cam-found-footage movies created ever since? I’m looking at you Paranormal Activity Arguably, The Blair Witch Project is one of the first viral marketing campaigns to harness the internet. Sure, it happened before the time of social media.. Hell, it was 1999! People thought… Continue reading The viral campaign that started it all
The future has arrived, people. I will no longer be able to keep buying ice-cream under the guise of “I don’t think I have any at home…” when, at the cool price of $5,000, I can track exactly what’s in my fridge when I’m away from home. Maybe I’ll just buy this Wifi Wine… Continue reading IoT: The God Platform
With Bloggers and the Insta-famous remaining tight-lipped as to how much exactly they can be paid per-post, how do companies make any profit on social media? Despite Google’s push to use our own bizarre internet searches against us, one specific form of advertising has grabed my attention every time: Native Advertisng. Doubtlessly, you’ve seen it… Continue reading This is not an ad
You’ve got your website up and running, but are you reaching your intended audience? Are they engaged with your content or did they stumble onto your site through a Google search gone wrong? As enticing as Web Analytics sounds, it plays a crucial role for companies to gain valuable insights to their audience’s behaviours, as… Continue reading Please, refrain from Bouncing
An ode to companies entering the blogosphere.