The viral campaign that started it all

Remember The Blair Witch Project? That movie that we can thank for all shaky-cam-found-footage movies created ever since? I’m looking at you Paranormal Activity Arguably, The Blair Witch Project is one of the first viral marketing campaigns to harness the internet. Sure, it happened before the time of social media.. Hell, it was 1999! People thought… Continue reading The viral campaign that started it all

Please, refrain from Bouncing

You’ve got your website up and running, but are you reaching your intended audience? Are they engaged with your content or did they stumble onto your site through a Google search gone wrong? As enticing as Web Analytics sounds, it plays a crucial role for companies to gain valuable insights to their audience’s behaviours, as… Continue reading Please, refrain from Bouncing